Zerotrust
Zero Trust is a smart contract auditing service provider for Ethereum. Their logo needed to convey authority, seriousness, expertise, and security. The logo design I settled on uses the "0" from Zero as a binary bit. The diagonal line extending across the "0" is a bar that says "to trust no one". The "0" is also left purposefully incomplete to emulate the shape of a "Z" for Zero.
Brand Identity