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The Ghost of Molly McGee is a fun TV show created by Disney Television Animation. The series follows Molly McGee, an optimistic tween, who lives to make the world a better place, and a grumpy, deep voiced ghost named Scratch, whose joy comes from spreading misery. When one of his spells backfires, Scratch finds himself forever cursed to be in Molly's presence. The series is scheduled to premiere on Disney Channel in 2021.

Brand Identity

Hamagami/Carroll Agency

The challenge was to create a logo that conveys the personalities of the two main characters with harmony. The logo needed to show the gloomy side of Scratch and the energetic side of Molly. Our solution demonstrates the friendship and playfulness of the show, as well as, the spooky theme.

These are some of the concepts are created for this project.

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