About the logo
Following the exciting sequel, The Croods and Betterman families embark on a journey to understand each other within the cozy confines of the Betterman treehouse. To craft this logo, I incorporated tree elements, such as leaves, branches, vines, wood, and bushes, symbolizing the harmonious dwelling where these families unite.
Design process
These are some of the previous concepts I created for this project. In the initial stage, I presented these concepts to the client in a flat version, prioritizing focus on the logo architecture. This approach ensured the logo would maintain functionality and readability across various devices or future merchandise. Once the client selected a concept, I rendered it in Photoshop, incorporating textures and colors.
